Corporate promo video for a learning platform Helloo
My roles: Art Direction • Storyboard • Layout • Animation • Editing
This B2B promotional video was created as part of a group project.
The goal was to clearly communicate what Helloo (Learning platofrm) is, how it works, and why it is a powerful tool for activating strategy and engaging entire organisations in shared learning.
The Process
Art Direction
Defined the overall visual style and tone of the video, ensuring consistency with the brand and a clear, engaging visual language.
Storyboard
Translated the concept into a visual narrative by planning scenes, transitions, and pacing before production.
Layout
Designed and structured on-screen compositions, balancing typography, imagery, and motion to clearly communicate key messages.
Animation
Brought the visuals to life through motion, focusing on clarity, rhythm, and storytelling to support the narrative.
Editing
Assembled and refined the final video, aligning visuals, timing, and flow to create a cohesive and polished result.
The project followed a Design Thinking process and Hyper Island’s experience-based learning approach, with collaboration with the client to ensure continuous feedback and alignment throughout the production.
Final Video
Conclusion
The client loved it!