Social Ad Campaign - Meta & TikTok for Amuse
Overview
This project focused on creating retargeting ads for paid social platforms, including Meta (Facebook/Instagram) and TikTok.
The objective was to drive conversions by re-engaging users who had already interacted with Amuse brand.
Approach
Each ad was produced as a 15-30 second vertical video, incorporating captions, bold typography, and dynamic transitions.
The visuals were designed to feel engaging to the platform, to increase engagement.
Special attention was given to the first 2-3 seconds of each video to ensure a strong hook and reduce scroll-through rates.
Amuse logo animation.